SEO & GEO
Found on Google.
Named by AI.
Your customers search on Google, check the map, and more and more often ask ChatGPT. We help local businesses in Toronto and across Ontario show up in all three.
If customers can’t find you, nothing else on your website matters. Search is still where most local work starts.
Show Up in the Map Pack
When someone searches “roofer near me”, Google shows a map with three businesses first. That spot gets a large share of the calls. Getting there comes down to a complete Google Business Profile, steady reviews and a website that backs it up.
We set up and manage your profile, build pages for each area you serve and keep your business details consistent across the web.
- Google Business Profile setup and weekly posts
- Review requests and reply templates
- Consistent name, address and phone everywhere
What Is GEO?
GEO stands for generative engine optimization. In plain words: making sure AI tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews know your business and mention it when someone asks for a recommendation.
These tools build answers from what they can find and trust online: your website, your reviews, directories and articles that mention you. GEO makes that information clear, consistent and easy for AI to quote.
We track a set of real questions your customers might ask and check, every month, which AI tools name you. No one can guarantee an AI will recommend you, but you can make it much easier for it to.
Read: What is GEO?Content and Schema That Machines Understand
Google and AI tools both reward pages that answer real questions clearly. We write service pages, city pages and helpful guides based on what your customers actually search for and ask.
Behind the scenes we add schema markup, a structured label that spells out your business name, services, area, hours and reviews in a format search engines and AI can read without guessing.
- Keyword research for your trade and area
- Service, city and FAQ pages that answer real questions
- LocalBusiness, Service and FAQ schema
SEO and GEO Work Together
They aren’t separate projects. The same work that helps you rank on Google gives AI tools better information about you.
Classic SEO gets your pages onto the first page of Google for the searches that bring in work. It’s built on a fast site, useful pages, links from trusted sites and a strong Google Business Profile.
GEO helps AI assistants pick your business when someone asks for a recommendation. It leans on clear facts, consistent listings, reviews and mentions across the web. GEO vs SEO explained
What’s Included
One team handles the whole picture, from your Google profile to your AI visibility, with a report you can actually read.
Google Business Profile, citations, area pages and review strategy for each place you serve.
The searches that lead to calls and bookings in your trade, not just high-volume vanity terms.
Speed, crawling, indexing, schema, redirects and broken links fixed and monitored.
Service pages, city pages and helpful guides written in plain language for your customers.
Monthly checks of what ChatGPT, Gemini, Perplexity and AI Overviews say about your business.
Rankings, calls, form leads and AI mentions in your client portal, explained in plain words.
How We Work
SEO builds over months, not days. We start with the fixes that matter most and report on progress every step of the way.
We check your site, Google profile, rankings, competitors and what AI tools currently say about you.
Technical issues, profile gaps, inconsistent listings and missing schema get sorted first.
New service and area pages, guides, review requests and mentions on trusted local sites.
Monthly or more frequent reports on rankings, leads and AI visibility, and a plan for the next month.
Wondering about timelines? Read how long SEO takes to work. SEO and GEO are included in every monthly plan.
Local Search Across the GTA
Ranking in Toronto is different from ranking in Oakville. We build pages and profiles for each area you actually serve.
More on the local side: our Toronto local SEO playbook and GEO for Toronto businesses.
Pairs Well With
Search brings people in. These make sure the visit turns into a customer.
Questions, Answered
Anything else? Ask us directly.
What is the difference between SEO and GEO?
Can you guarantee first place on Google or in ChatGPT?
How long does SEO take to work?
How do I get my business recommended by ChatGPT?
How much does SEO cost?
Do I need a new website to do SEO?
Find Out Where You Show Up
Book a free AI audit. We’ll check your Google rankings, map pack position and what ChatGPT says about your business, then show you what to fix first.