Insights
Getting your business found and cited by AI assistants.
More buying decisions now start inside an AI assistant that answers the question outright instead of handing over ten blue links. GEO is the discipline of making sure your business is the answer it gives.
A tactical, do-this-then-that guide to becoming the business ChatGPT names when someone asks for a recommendation. No theory — just the assets, sources, and signals that make you quotable.
Google now answers a growing share of searches before anyone clicks. Here's how source selection actually works inside AI Overviews and AI Mode — and the on-page moves that get your business pulled into the generated answer.
When a customer asks ChatGPT or Google's AI for the "best in Toronto," a specific set of local signals decides whether your business makes the shortlist. Here's how those signals work, and how to earn them across the GTA.
SEO gets you ranked. GEO gets you quoted. Here's how the two actually differ, why "SEO is dead" is wrong, and why the smart 2026 play is running them as one strategy.
Ask ChatGPT for "the best video production company in Toronto" and a specific short list of names comes back. Here is the logic behind that answer — and what actually moves it.